Initial Evaluation

The client needs a designer to create the visual aspects of the game, this includes character designs, styles and colours. They also need someone to create a front cover or poster for the game to be used for advertisement.

The audience will be expecting a game that is both visually appealing as well as being fun to play. They should also feel like the game has not been a waste of their money or their time as it would be enjoyable. I would be expecting them to spread word of mouth about the game and gain more revenue and increase awareness about the game.

The message I am looking to communicate is a game that would be fun and appealing to any gamer that would buy the game. This message would make them want to play the game and spread advertising by word of mouth.

The client is looking for enough design and research for them to be able to go straight into creating the game. This would include in game screenshot examples, character and enemy designs as well as a poster or front cover that would be used for advertisement.

There is a lot of competition in the gaming industry, even the Indie niche is very popular among gamers with more and more joining the ranks. The most popular indie games are very visual and unique so to be able to make an impact in the genre, I would also need to create something very visual and unique.

Whether the game is online or within a games store, the main distraction would be other games. This means that the game’s cover or advertisement must stand out against hundreds of other games. Being a gamer, I know that the title of the game is also a big factor into whether someone will pick up the game to look at the back blurb which means it also needs to stand out.

The reaction I would be looking from the audience is them to buy the game via the advertisment but also to enjoy the game fully and spread the word of mouth to increase awareness and overall revenue for the game.